Privacy Policy

As a core brand focusing on the apparel sector under Anhui Shanbai E-Commerce Co., Ltd., Roenstore has always regarded the protection of user privacy as a vital cornerstone for its development since its establishment. Relying on the company's mature information security management system and compliant operation mechanism, we deeply understand that in the global shopping scenario, the security and privacy protection of users' personal information are directly related to the trust and rights of every consumer. Therefore, to clearly inform you about how we collect, use, store, and protect your personal information, as well as the rights you enjoy and the corresponding operation methods, we have formulated this Privacy Policy. This Policy applies to the information processing activities generated when you interact with us through Roenstore's official website (www.roenstore.com), official email communication, and other official brand channels (excluding third-party cooperative platforms; please refer to the respective privacy policies of third-party platforms). It covers the full-scenario information management during your purchase of products such as dresses, shorts, and midi skirts, as well as your experience of global shipping services, ensuring that you use our products and services in a transparent and secure environment.​
1. Scope and Methods of Information Collection​
To provide you with accurate and convenient services, we only collect your personal information through legal and legitimate means within the necessary scope to achieve specific service purposes. The details are as follows:​
  1. Basic Registration and Account Information: When you register an account on Roenstore's official website, you are required to provide your email address, mobile phone number (for account verification, login security, and sending important notifications), and set an account password. If you choose to log in by linking a third-party account (such as a Google Account or Apple ID), we will obtain basic information authorized by the third-party platform (such as the account nickname and associated email address, with specific details subject to the authorization scope of the third-party platform). Such information is only used for account binding and identity verification, and will not be used for other irrelevant purposes.​
  1. Order and Shopping-related Information: To complete product purchases, order processing, and global shipping services, you need to provide the recipient's name, detailed delivery address (including country/region, province/state, city, street, house number, etc.), contact phone number (for logistics delivery communication), and payment-related information (such as the last 4 digits of the payment account number, which is only used for order payment confirmation; we do not store complete payment card information, and the specific payment information is managed by cooperative payment institutions in accordance with their privacy policies) when placing an order. At the same time, the system will automatically record your order information, including the model, quantity, price, order placement time, payment status, and logistics tracking number of the purchased products. Such information will be used for order tracking, after-sales processing, and retention of transaction vouchers.​
  1. Browsing and Usage Behavior Information: When you visit Roenstore's official website, our servers will automatically collect some non-personally identifiable information, including the type of browser you use, operating system version, device model, IP address, access time, access page path, stay duration, and click operation records. In addition, to optimize product recommendations and page experience, we may record your browsing preferences (such as the dress styles you pay attention to, size selection tendencies for shorts, etc.) through Cookies (small text files stored on your device). You can disable Cookies through browser settings, but this may affect the use of some personalized service functions (such as querying historical browsing records, size recommendations, etc.).​
  1. Communication and Feedback Information: When you consult us about product information, feedback issues (such as logistics delays, product questions, etc.), or put forward suggestions via email (customer@roenstore.com) or phone (+86-18654377890), we will record your communication content, contact information, and relevant demand information to provide you with targeted responses and follow-up services. If you submit information through the "Feedback" section on the official website, you need to provide your name (optional), contact information, and feedback content. Such information is only used to handle your feedback requests.​
  1. Other Information Collected in Accordance with the Law: Under the circumstances required by laws and regulations or necessary to protect your legitimate rights and interests and public interests (such as responding to fraud risks, cooperating with regulatory authorities' investigations, etc.), we may collect relevant information about you, and will ensure that the collection complies with legal procedures and requirements.​
2. Purposes and Scope of Information Use​
The personal information we collect is only used for the following clear and reasonable purposes, and will not be used beyond the necessary scope related to services:​
  1. Providing Basic Services and Completing Transactions: Using your registration information to ensure account security and normal login; utilizing order and delivery information to process product shipment, arrange global shipping, track logistics, and confirm delivery; verifying the authenticity of transactions through payment-related information to ensure payment security and order completion.​
  1. Optimizing Product and Service Experience: Based on your browsing behavior information and order history, analyzing user demand preferences (such as the style preferences for midi skirts and color preferences for dresses among users in different regions) to optimize the layout of the official website pages, improve product design (such as adjusting the details of short styles), and enhance global shipping efficiency (such as optimizing logistics routes according to popular delivery regions); providing you with personalized product recommendations (such as prioritizing the display of new styles in the same series if you have browsed a certain dress before) through preference information recorded by Cookies to improve shopping efficiency.​
  1. Information Notification and Communication: Sending you order status updates (such as order confirmation, shipment, and pending receipt), logistics information reminders (such as customs clearance notifications and estimated delivery time), and important service-related notifications (such as privacy policy updates and system maintenance announcements) via the email address or mobile phone number you provided; if you have consulted us via email or phone, we will feedback the handling results or further communicate with you through the same channel to ensure a closed-loop service.​
  1. Security Assurance and Risk Prevention: Using IP addresses, device information, etc., to analyze abnormal login behaviors (such as frequent logins from different locations, multiple incorrect password attempts), promptly send security reminders to you, and take account protection measures (such as temporarily freezing the account); investigating the risks of fraudulent transactions (such as abnormally large orders, multiple repeated orders) through order information and payment records to protect your property security and the legitimate rights and interests of the brand.​
  1. Fulfilling Compliance and Legal Obligations: Within the scope specified by laws and regulations, cooperating with the investigation requirements of regulatory authorities and judicial organs to provide necessary information; retaining transaction records and user information in accordance with legal provisions to deal with possible legal disputes and safeguard the legitimate rights and interests of you and the brand.​
3. Information Storage and Protection Measures​
To ensure the security of your personal information, we adopt multi-level and comprehensive storage and protection measures to strictly prevent information leakage, loss, tampering, or abuse:​
  1. Storage Methods and Duration: Your personal information will be stored in compliant domestic cloud servers and encrypted databases designated by Anhui Shanbai E-Commerce Co., Ltd. Part of the logistics information related to global shipping (such as international delivery addresses) will be synchronized to the systems of cooperative cross-border logistics service providers (logistics service providers must comply with this Policy and relevant data protection regulations). The information storage duration adheres to the "minimum necessary" principle: account information will be retained during the existence of your account; if you voluntarily cancel your account, we will delete or anonymize your basic account information within 15 working days after the cancellation is completed; order information and transaction records must be retained for at least 3 years in accordance with the requirements of laws and regulations such as the E-Commerce Law, and will be anonymized (removing personally identifiable information and retaining only statistical data) after the expiration; browsing behavior information and Cookie data will be retained for 6 months, and will be automatically deleted or anonymized after the expiration.​
  1. Technical Security Protection: Adopting industry-leading encryption technologies (such as SSL/TLS transmission encryption and AES-256 data storage encryption) to ensure that the personal information you submit on the official website (such as delivery addresses and contact information) is not illegally obtained during transmission and storage; deploying firewalls, intrusion detection systems (IDS), and data backup mechanisms, regularly conducting security scans and vulnerability repairs on servers to prevent security risks such as hacker attacks and virus intrusions; implementing strict hierarchical control over employees' permissions to access user information, only authorizing necessary personnel (such as order processing personnel and after-sales consultation personnel) to access relevant information when performing their job duties, and the access behavior is fully traceable for audit.​
  1. Management Security Assurance: Establishing a sound information security management system, regularly conducting privacy protection training and assessments for employees to strengthen their awareness of information security and compliance operation capabilities; signing strict confidentiality agreements with cooperative service providers (such as cloud server providers and cross-border logistics providers), clarifying their information processing permissions and confidentiality obligations, and regularly checking the security compliance of service providers to ensure that your information is protected equally in the third-party links; formulating emergency plans for information security incidents; if an information leakage, loss, or other security incident occurs, we will immediately activate the emergency response, take remedial measures, and promptly notify you via email (customer@roenstore.com) or phone (+86-18654377890) in accordance with the requirements of laws and regulations, and report to the relevant regulatory authorities at the same time.​
4. Rules for Information Sharing and Transfer​
We strictly adhere to the principle of "no sharing unless necessary" and will never share or transfer your personal information to any third party except in the following legal circumstances or with your explicit consent:​
  1. Sharing with Cooperative Service Providers: To realize global shipping, payment processing, and other services, it is necessary to share your recipient information, delivery address, and order number with cooperative cross-border logistics service providers (such as DHL, FedEx, etc.) for logistics delivery and tracking; share your order amount and payment account-related information (only used for payment confirmation, excluding the complete payment password) with payment institutions to complete transaction settlement. Such cooperative service providers must sign confidentiality agreements, promising to use the information only within the scope of providing services for Roenstore and adopt the same security protection measures as us.​
  1. Sharing Based on Legal Requirements: When facing legal investigations, subpoenas, or instructions from judicial organs and regulatory authorities (such as market supervision bureaus, customs, etc.), to fulfill legal obligations, we will provide necessary personal information after verifying the identity of the law enforcement agency and the legal basis; if it involves major public interests (such as preventing mass safety incidents) or protecting the legitimate rights and interests of you/others (such as dealing with property losses caused by fraudulent acts), relevant information may be shared under the premise of complying with the provisions of laws and regulations.​
  1. Corporate Merger, Division, or Asset Transfer: If Anhui Shanbai E-Commerce Co., Ltd. undergoes a corporate merger, division, dissolution, bankruptcy liquidation, or asset transfer in the future, your personal information may be transferred as part of the company's assets. We will notify you in advance through official website announcements, emails, and other methods before the transfer, and ensure that the transferee continues to comply with all provisions of this Privacy Policy. If the transferee changes the information processing method, your consent must be obtained again.​
Except for the above circumstances, without your explicit written consent, we will not share your personal information with any other third party, nor use it for any purposes unrelated to the purposes of this Policy.​
5. Your Rights and Operation Methods​
As the right holder of personal information, you legally enjoy the rights to inquire about, correct, delete, and withdraw consent for your personal information. We provide you with convenient operation channels, and the details are as follows:​
  1. Information Inquiry and Correction: You can log in to Roenstore's official website, enter the "My Account" section to inquire about your registration information, order history, delivery address, and other personal information; if you find errors in the information (such as incorrect delivery address or changed mobile phone number), you can directly edit and modify it in the account, and the system will update it in real time; if you need to inquire about more detailed information (such as historical communication records), you can send an email to customer@roenstore.com (with the email subject marked as "Information Inquiry Application + Your Account Email/Mobile Phone Number"), and we will verify your identity and feedback the relevant information to you within 3 working days.​
  1. Information Deletion and Account Cancellation: If you believe that some of the information we have collected is no longer necessary (such as an old delivery address that is no longer used), you can directly delete it in "My Account - Address Management"; if you wish to cancel your account (account information and historical orders cannot be recovered after cancellation), you need to send an email to customer@roenstore.com (with the email subject marked as "Account Cancellation Application + Your Account Email/Mobile Phone Number") and provide your identity verification information (such as the verification code received by the registered mobile phone number). We will complete the review and cancellation process within 5 working days, and delete or anonymize your basic account information (except for order records that need to be retained in accordance with laws and regulations).​
  1. Withdrawal of Consent and Cookie Management: You can disable Cookies by adjusting browser settings (such as "Settings - Privacy and Security - Cookies and Other Site Data" in Chrome browser) to withdraw your consent to Cookie information collection, but this may affect functions such as personalized recommendations and historical record inquiries; if you wish to stop receiving marketing emails (such as new product notifications) sent by us, you can click the "Unsubscribe" link at the bottom of the email or send an application to customer@roenstore.com, and we will stop sending them within 24 hours; if you withdraw your consent to a certain service (such as no longer using global shipping services), please note that this may cause the relevant service to be unavailable normally, but it will not affect the validity of your existing legal transactions.​
  1. Objection and Complaint: If you have objections to our information processing behavior (such as believing that the use of information exceeds the authorized scope) or find that there is a risk of personal information leakage, you can consult by calling the contact number +86-18654377890 or send a complaint application to customer@roenstore.com. We will respond within 1 working day, complete the investigation, and provide feedback on the handling results to you within 5 working days; if you are not satisfied with the handling results, you can complain to the consumer association or data protection regulatory authority in your location.​
6. Protection of Minors' Privacy​
Roenstore's products and services are mainly for adults, and we do not actively collect personal information of minors (under 18 years old). If a minor uses our services with the knowledge and consent of a guardian, the guardian must assist in completing account registration and information provision, and the guardian must ensure that the provided information is true and legal. If a guardian discovers that a minor has provided personal information to us without consent, they can send an email to customer@roenstore.com (with the email subject marked as "Minor Information Deletion Application + Guardian's Contact Information") and provide relevant supporting materials. We will delete the minor's personal information immediately after verification and stop providing services to them.​
7. Policy Updates and Notifications​
To adapt to the update of laws and regulations, the adjustment of service models, and the needs of technological development, we may revise this Privacy Policy. After each update, we will publish the updated policy text in a prominent position on the homepage of Roenstore's official website and mark the "Effective Date". The updated policy will take effect from the date of publication. If the policy revision involves your core rights (such as expanding the scope of information collection or changing the purpose of use), we will notify you 7 working days in advance via your registered email, mobile phone text message, and other methods before the update to ensure that you have sufficient time to understand the changed content.​
We recommend that you regularly visit the official website to review this Privacy Policy. If you continue to use our products and services after the policy update, it means that you have fully read, understood, and agreed to all the provisions of the updated policy; if you do not agree to the changed content, you can stop using the services and apply for account cancellation.​
Roenstore always processes your personal information in accordance with the principles of "legality, legitimacy, and necessity". We are well aware that the establishment of trust requires long-term efforts and rigorous actions. If you have any questions about this Privacy Policy or other needs in terms of privacy protection, please feel free to contact us through the official channels specified in this Policy. We will wholeheartedly provide you with support and protect your privacy rights and interests.​
Brand and Company Information​
  • Brand Name: Roenstore​
  • Affiliated Company: Anhui Shanbai E-Commerce Co., Ltd.​
  • Head Office Address: Rooms 6410 and 6411, Huitong Fortune City, Xiangyang Street, Yingdong District, Fuyang City, Anhui Province, China​